Make your next revenue move count.
Operator-led GTM advisory for founders, CEOs and investors. Build a credible 2027 plan, learn from the 2026 miss, hire the right revenue leader, and put AI to work. Twenty years of experience building, scaling and turning around revenue organizations.
Four high-stakes decisions.
One experienced operator.
Focused advisory, working sessions and fractional support for the moments that shape your revenue trajectory.
01 / 2027 GTM Planning
Start with qualified pipeline creation. Work backward from the revenue target through conversion, deal size, timing and capacity. Set source owners and weekly commitments.
Your outcome: A credible revenue model and a pipeline creation plan the team can execute.
02 / 2026 Post-Mortem
Why did we miss? Inspect opportunity supply, account fit, conversion, forecast and execution. Identify the constraint before adding people or spending more.
Your outcome: An independent diagnosis and a recovery plan with owners and measures.
03 / Revenue Leadership
Define the CRO or VP Sales mandate, hiring scorecard and first 90 days. Build managers, coaching and career paths. Draw on experience scaling a revenue organization from 10 sellers to 70+.
Your outcome: The right leadership decision and an executable team plan.
04 / AI + Revenue
Put AI to work across the GTM organization. Prioritize research, prospecting, coaching, forecasting and seller productivity, drawing on experience leading revenue at AI platform Remesh.
Your outcome: A focused workflow roadmap, practical pilots and measurable adoption.
20 years
Building, scaling and fixing revenue organizations.
Experience across sales, lead generation, customer success, account management and revenue operations.
$3M → $24M ARR
Remesh over three years. Sales goals attained in 12 of 14 quarters.
Grew the revenue organization from 10 sellers to 70+ across sales, lead generation, CS, account management and operations.
Meet Doug Freeman.
Twenty years building, scaling and turning around revenue organizations at Yellowbook, LivingSocial, The Muse and Remesh.
The Muse: Joined as employee 15. Grew quarterly revenue from $120k to $4M and built a sales organization of 40+.
LivingSocial: Scaled lead generation from 30 to 130+ staff in six months. Doubled Eastern North America sales from $30M to $60M in 18 months.
Cleveland-based, with New York roots and national experience. Ohio Wesleyan graduate, former Scotland national lacrosse captain and youth sports coach. Team development is part of how I lead.
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Doug Freeman has spent 20 years building, scaling and fixing revenue organizations. His operating experience includes The Muse, Remesh, LivingSocial and Yellowbook, spanning sales, customer success, account management and RevOps, from SMB to enterprise. At Remesh, ARR grew from $3M to $24M in three years.
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Advisory for growth-stage technology businesses, with experience across SaaS, AI, HR technology, media, and consumer research. A practical partner for founders moving from early traction to a repeatable revenue engine.
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Connect your growth plan to how the team works: clear sales stages, useful forecasts, focused coaching, aligned sales and marketing, and hiring decisions grounded in your next stage of growth.
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Based in Cleveland, Doug works with founders across the US through select advisory engagements with a clearly defined scope and no competitive conflicts. You work directly with an experienced revenue operator on strategy, leadership and execution.
Revenue leadership across growth-stage businesses
